Marketing Englisch lernen: 200 Fachbegriffe mit Übersetzung

Englische Marketingbegriffe für die tägliche Arbeit: brand, campaign, target audience, customer, consumer, market, strategy, advertising. Digitale Kanäle und die Kennzahlen, die im Report landen.
Englisch (USA)DeutschB1B2
200 Wörter
neulernst dukennst du
Begriff (100)
Bedeutung
brand — Marke
brandBuild a strong brand identity
Marke
campaign — Kampagne
campaignLaunch a new marketing campaign
Kampagne
target audience — Zielgruppe
target audienceKnow your target audience
Zielgruppe
customer — Kunde
customerThe customer is always right
Kunde
consumer — Verbraucher
consumerConsumer behavior has changed
Verbraucher
market — Markt
marketEnter a new market
Markt
strategy — Strategie
strategyDevelop a marketing strategy
Strategie
advertising — Werbung
advertisingAdvertising costs are rising
Werbung
promotion — Werbemaßnahme
promotionRun a special promotion
Werbemaßnahme
content — Inhalt
contentCreate engaging content
Inhalt
social media — soziale Medien
social mediaSocial media is essential today
soziale Medien
engagement — Engagement
engagementIncrease customer engagement
Engagement
conversion — Konversion
conversionImprove your conversion rate
Konversion
lead — Lead
leadGenerate more leads
Lead
sales funnel — Verkaufstrichter
sales funnelOptimize your sales funnel
Verkaufstrichter
ROI — Kapitalrendite
ROICalculate the marketing ROI
Kapitalrendite
KPI — Leistungskennzahl
KPITrack the key KPIs
Leistungskennzahl
analytics — Analytik
analyticsUse analytics to measure success
Analytik
metrics — Metriken
metricsReview the performance metrics
Metriken
insight — Erkenntnis
insightGain valuable customer insights
Erkenntnis
research — Forschung
researchConduct market research
Forschung
survey — Umfrage
surveySend out a customer survey
Umfrage
feedback — Rückmeldung
feedbackCustomer feedback is important
Rückmeldung
segmentation — Segmentierung
segmentationMarket segmentation helps targeting
Segmentierung
positioning — Positionierung
positioningBrand positioning is crucial
Positionierung
differentiation — Differenzierung
differentiationProduct differentiation matters
Differenzierung
USP — Alleinstellungsmerkmal
USPDefine your unique selling proposition
Alleinstellungsmerkmal
value proposition — Wertversprechen
value propositionCommunicate your value proposition
Wertversprechen
competitive advantage — Wettbewerbsvorteil
competitive advantageMaintain your competitive advantage
Wettbewerbsvorteil
competitor — Wettbewerber
competitorAnalyze your competitors
Wettbewerber
benchmark — Maßstab
benchmarkBenchmark against industry leaders
Maßstab
trend — Trend
trendFollow the latest trends
Trend
forecast — Prognose
forecastSales forecast for next quarter
Prognose
budget — Budget
budgetStay within the marketing budget
Budget
cost — Kosten
costReduce advertising costs
Kosten
revenue — Umsatz
revenueIncrease revenue through marketing
Umsatz
profit — Gewinn
profitMarketing drives profit growth
Gewinn
margin — Marge
marginProtect your profit margin
Marge
pricing — Preisgestaltung
pricingReview your pricing strategy
Preisgestaltung
discount — Rabatt
discountOffer a seasonal discount
Rabatt
offer — Angebot
offerMake an attractive offer
Angebot
deal — Geschäft
dealClose the deal successfully
Geschäft
launch — Markteinführung
launchProduct launch next month
Markteinführung
release — Veröffentlichung
releasePress release for the event
Veröffentlichung
announcement — Ankündigung
announcementMake an official announcement
Ankündigung
event — Veranstaltung
eventHost a marketing event
Veranstaltung
webinar — Webinar
webinarConduct a webinar
Webinar
conference — Konferenz
conferenceAttend the marketing conference
Konferenz
trade show — Messe
trade showExhibit at the trade show
Messe
sponsorship — Sponsoring
sponsorshipSecure event sponsorship
Sponsoring
partnership — Partnerschaft
partnershipForm strategic partnerships
Partnerschaft
collaboration — Zusammenarbeit
collaborationBrand collaboration is trending
Zusammenarbeit
influencer — Influencer
influencerWork with influencers
Influencer
ambassador — Botschafter
ambassadorBrand ambassador program
Botschafter
endorsement — Empfehlung
endorsementCelebrity endorsement boosts sales
Empfehlung
testimonial — Erfahrungsbericht
testimonialCollect customer testimonials
Erfahrungsbericht
review — Bewertung
reviewPositive reviews help sales
Bewertung
rating — Bewertung
ratingImprove your product rating
Bewertung
reputation — Ruf
reputationProtect your brand reputation
Ruf
awareness — Bekanntheit
awarenessBuild brand awareness
Bekanntheit
recognition — Wiedererkennung
recognitionBrand recognition is high
Wiedererkennung
loyalty — Treue
loyaltyCustomer loyalty program
Treue
retention — Bindung
retentionCustomer retention is key
Bindung
acquisition — Akquisition
acquisitionCustomer acquisition cost
Akquisition
churn — Abwanderung
churnReduce customer churn
Abwanderung
lifetime value — Lebenszeitwert
lifetime valueCalculate customer lifetime value
Lebenszeitwert
persona — Persona
personaCreate buyer personas
Persona
journey — Reise
journeyMap the customer journey
Reise
touchpoint — Berührungspunkt
touchpointOptimize every touchpoint
Berührungspunkt
experience — Erlebnis
experienceImprove customer experience
Erlebnis
satisfaction — Zufriedenheit
satisfactionMeasure customer satisfaction
Zufriedenheit
NPS — Net Promoter Score
NPSTrack your NPS score
Net Promoter Score
email marketing — E-Mail-Marketing
email marketingStart email marketing campaigns
E-Mail-Marketing
newsletter — Newsletter
newsletterSend a weekly newsletter
Newsletter
subscription — Abonnement
subscriptionGrow your subscription list
Abonnement
open rate — Öffnungsrate
open rateImprove the email open rate
Öffnungsrate
click-through rate — Klickrate
click-through rateIncrease click-through rate
Klickrate
bounce rate — Absprungrate
bounce rateReduce website bounce rate
Absprungrate
traffic — Besucherzahl
trafficDrive more website traffic
Besucherzahl
SEO — Suchmaschinenoptimierung
SEOSEO improves visibility
Suchmaschinenoptimierung
SEM — Suchmaschinenmarketing
SEMInvest in SEM campaigns
Suchmaschinenmarketing
PPC — Pay-per-Click
PPCRun PPC advertising
Pay-per-Click
CPC — Kosten pro Klick
CPCLower the CPC
Kosten pro Klick
CPM — Kosten pro tausend
CPMCalculate the CPM
Kosten pro tausend
impression — Impression
impressionTrack ad impressions
Impression
reach — Reichweite
reachExpand your reach
Reichweite
frequency — Häufigkeit
frequencyOptimal ad frequency
Häufigkeit
targeting — Targeting
targetingPrecise audience targeting
Targeting
retargeting — Retargeting
retargetingUse retargeting ads
Retargeting
remarketing — Remarketing
remarketingRemarketing brings back visitors
Remarketing
display ad — Display-Anzeige
display adCreate display ads
Display-Anzeige
banner — Banner
bannerDesign an attractive banner
Banner
native ad — native Werbung
native adNative ads blend in
native Werbung
video ad — Videowerbung
video adVideo ads perform well
Videowerbung
podcast — Podcast
podcastSponsor a podcast
Podcast
blog — Blog
blogMaintain a company blog
Blog
article — Artikel
articlePublish an article
Artikel
post — Beitrag
postSchedule social media posts
Beitrag
story — Story
storyUse Instagram stories
Story
reel — Reel
reelCreate engaging reels
Reel

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