Englische Marketingbegriffe für die tägliche Arbeit: brand, campaign, target audience, customer, consumer, market, strategy, advertising. Digitale Kanäle und die Kennzahlen, die im Report landen.
200 Wörter–
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150 englische Wörter für Startups und Unternehmer
Englische Vokabeln für die Startup-Welt: startup, entrepreneur, founder, co-founder, investor, funding, venture capital. Finanzierungsrunden und Kennzahlen, Pitch, Einstellung und Wachstum.
B1B2Begriff (100)
Bedeutung
startup
Their startup launched just six months ago
Startup; Start-up
entrepreneur
Every entrepreneur needs a strong business idea
Unternehmer
founder
The founder built the company from scratch
Gründer
co-founder
She became a co-founder of the tech startup
Mitgründer
investor
The investor put money into ten startups
Investor; Geldgeber
funding
The startup is looking for early funding
Finanzierung
investment
The investment doubled their growth in one year
Investition
venture capital
Venture capital fuels high-risk startup growth
Risikokapital; Wagniskapital
angel investor
An angel investor funded their first prototype
Business Angel
seed round
They raised two million in the seed round
Seed-Runde; Frühphasenfinanzierung
series A
The company closed their Series A last month
Serie-A-Finanzierung
pitch
She delivered a five-minute pitch to investors
Pitch; Präsentation
pitch deck
Prepare a clear pitch deck before the meeting
Pitch Deck; Investorenpräsentation
elevator pitch
A good elevator pitch lasts under sixty seconds
Kurzpräsentation; Elevator Pitch
business plan
Write a detailed business plan before launching
Geschäftsplan; Businessplan
business model
Their business model is based on subscriptions
Geschäftsmodell
revenue
The company hit one million in annual revenue
Umsatz; Einnahmen
profit
The startup became profitable after two years
Gewinn
loss
They reported a loss in the first quarter
Verlust
break even
The company expects to break even next year
die Gewinnschwelle erreichen
margin
A higher margin means more profit per sale
Marge; Gewinnspanne
cash flow
Positive cash flow keeps the business running
Cashflow; Geldfluss
burn rate
Their monthly burn rate is fifty thousand dollars
Burn Rate; Kapitalverbrauchsrate
runway
The company has six months of runway left
Runway; finanzielle Reichweite
valuation
The startup reached a ten million dollar valuation
Bewertung; Unternehmensbewertung
equity
Each founder owns thirty percent equity
Eigenkapital; Firmenanteil
share
Employees received shares as part of their pay
Aktie; Anteil
stock option
Stock options attract top talent to startups
Aktienoption
vesting
Vesting typically takes four years to complete
Vesting; stufenweiser Anteilserwerb
dilution
New funding rounds cause equity dilution for founders
Verwässerung
term sheet
Review the term sheet carefully before signing
Term Sheet; Absichtserklärung
due diligence
Investors conduct due diligence before any deal
Sorgfaltsprüfung; Due Diligence
invoice
Send the invoice to the client before the end of the month
Rechnung
budget
Prepare a detailed budget before spending any money
Budget; Haushalt
prototype
They built a working prototype in two weeks
Prototyp
launch
The product launch attracted thousands of users
Start; Markteinführung
pivot
The company made a pivot to a new market
Pivot; Kurswechsel
iterate
Iterate on the product based on user feedback
iterieren; schrittweise verbessern
scale
They plan to scale the business to Europe
skalieren
scalability
Investors look for scalability in every startup
Skalierbarkeit
growth
The startup achieved rapid growth last quarter
Wachstum
traction
Show traction before asking investors for money
Traktion; erste Markterfolge
market fit
Finding product-market fit is the top priority
Marktpassung; Product-Market-Fit
target market
Define your target market before building anything
Zielmarkt
niche
They found a profitable niche in healthcare
Nische
competitor
Analyze your competitors before entering the market
Wettbewerber; Konkurrent
competitive advantage
Speed is their main competitive advantage today
Wettbewerbsvorteil
disruption
Technology disruption changed the entire taxi industry
Disruption; Umwälzung
innovation
Constant innovation keeps the company ahead of rivals
Innovation
customer
Listen to your customers to improve the product
Kunde
user
The app gained ten thousand users in a week
Nutzer; Benutzer
customer acquisition
Customer acquisition costs are rising every year
Kundenakquise; Kundengewinnung
retention
High retention shows that users love your product
Kundenbindung
churn
Reduce churn by improving the user experience
Abwanderung; Kundenabwanderung
conversion
A better landing page increases the conversion rate
Konversion; Umwandlung
funnel
Track users at every stage of the funnel
Trichter; Verkaufstrichter
lead
The marketing campaign generated two hundred leads
Lead; potenzieller Kunde
pipeline
The sales pipeline looks strong for this quarter
Pipeline; Verkaufspipeline
onboarding
Good onboarding helps new users get started fast
Onboarding; Einarbeitung
engagement
User engagement increased after the redesign went live
Engagement; Nutzerbindung
metric
Track every key metric to measure real progress
Kennzahl; Metrik
payroll
Payroll is the biggest expense for most startups
Gehaltsabrechnung; Lohnliste
analytics
Use analytics to understand user behavior patterns
Analytik; Datenanalyse
data-driven
Make data-driven decisions for better business results
datengestützt; datengetrieben
benchmark
Compare your results to the industry benchmark
Benchmark; Vergleichswert
feedback
Customer feedback helps improve the product quickly
Feedback; Rückmeldung
iteration
Each iteration brings the product closer to perfection
Iteration
roadmap
Share the product roadmap with your investors
Roadmap; Produktfahrplan
milestone
Reaching one thousand users was a big milestone
Meilenstein
deadline
Meet every deadline to maintain investor confidence
Frist; Deadline
deliverable
Submit the deliverable before the end of the week
Lieferergebnis; Arbeitsergebnis
bootstrap
They decided to bootstrap instead of raising money
bootstrappen; aus eigener Kraft finanzieren
crowdfunding
Crowdfunding helped them raise money from thousands
Crowdfunding; Schwarmfinanzierung
grant
The government grant funded their research project
Fördermittel; Zuschuss
loan
A bank loan helped cover the initial costs
Darlehen; Kredit
incubator
The incubator provides office space for startups
Inkubator; Gründerzentrum
accelerator
The accelerator program lasts for three months
Accelerator; Beschleunigerprogramm
mentor
A good mentor can save you years of mistakes
Mentor; Ratgeber
networking
Networking events help founders meet potential partners
Networking; Netzwerken
partnership
The partnership opened doors to new markets
Partnerschaft
stakeholder
Keep all stakeholders informed about key decisions
Stakeholder; Interessengruppe
board
The board approved the new growth strategy
Vorstand; Aufsichtsrat
discount
Offer a discount to attract new customers quickly
Rabatt; Nachlass
headquarters
The company headquarters is located in downtown Madrid
Hauptsitz; Zentrale
debt
The company reduced its debt significantly last year
Schulden; Verbindlichkeiten
shareholder
The shareholders voted in favor of the merger
Aktionär; Anteilseigner
hire
They plan to hire five engineers next month
einstellen
talent
Attracting top talent is crucial for any startup
Talent; Fachkräfte
outsource
They outsource design work to save on costs
auslagern; outsourcen
freelancer
Hire a freelancer for short-term project tasks
Freiberufler; Freelancer
remote work
Remote work lets you hire talent from anywhere
Fernarbeit; Homeoffice
brand
A strong brand builds trust with customers
Marke
branding
Invest in branding to stand out from competitors
Markenaufbau; Branding
marketing
Digital marketing drives most of their new sales
Marketing
content marketing
Content marketing attracts customers through useful articles
Content-Marketing
profitability
The profitability of the business improved after the cuts
Rentabilität; Wirtschaftlichkeit
social media marketing
Social media marketing reaches millions of people
Social-Media-Marketing
advertising
Online advertising helps startups grow quickly
Werbung
campaign
The marketing campaign doubled their user signups
Kampagne; Werbekampagne
strategy
A clear strategy guides every business decision
Strategie
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