Marketing Englisch lernen: 200 Fachbegriffe mit Übersetzung

Englische Marketingbegriffe für die tägliche Arbeit: brand, campaign, target audience, customer, consumer, market, strategy, advertising. Digitale Kanäle und die Kennzahlen, die im Report landen.
English (US)GermanB1B2
200 words
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Term (100)
Meaning
brand — Marke
brand
Build a strong brand identity
Marke
campaign — Kampagne
campaign
Launch a new marketing campaign
Kampagne
target audience — Zielgruppe
target audience
Know your target audience
Zielgruppe
customer — Kunde
customer
The customer is always right
Kunde
consumer — Verbraucher
consumer
Consumer behavior has changed
Verbraucher
market — Markt
market
Enter a new market
Markt
strategy — Strategie
strategy
Develop a marketing strategy
Strategie
advertising — Werbung
advertising
Advertising costs are rising
Werbung
promotion
Run a special promotion
Werbemaßnahme
content — Inhalt
content
Create engaging content
Inhalt
social media — soziale Medien
social media
Social media is essential today
soziale Medien
engagement — Engagement
engagement
Increase customer engagement
Engagement
conversion — Konversion
conversion
Improve your conversion rate
Konversion
lead — Lead
lead
Generate more leads
Lead
sales funnel — Verkaufstrichter
sales funnel
Optimize your sales funnel
Verkaufstrichter
ROI — Kapitalrendite
ROI
Calculate the marketing ROI
Kapitalrendite
KPI — Leistungskennzahl
KPI
Track the key KPIs
Leistungskennzahl
analytics — Analytik
analytics
Use analytics to measure success
Analytik
metrics — Metriken
metrics
Review the performance metrics
Metriken
insight — Erkenntnis
insight
Gain valuable customer insights
Erkenntnis
research — Forschung
research
Conduct market research
Forschung
survey — Umfrage
survey
Send out a customer survey
Umfrage
feedback — Rückmeldung
feedback
Customer feedback is important
Rückmeldung
segmentation — Segmentierung
segmentation
Market segmentation helps targeting
Segmentierung
positioning — Positionierung
positioning
Brand positioning is crucial
Positionierung
differentiation — Differenzierung
differentiation
Product differentiation matters
Differenzierung
USP — Alleinstellungsmerkmal
USP
Define your unique selling proposition
Alleinstellungsmerkmal
value proposition — Wertversprechen
value proposition
Communicate your value proposition
Wertversprechen
competitive advantage — Wettbewerbsvorteil
competitive advantage
Maintain your competitive advantage
Wettbewerbsvorteil
competitor — Wettbewerber
competitor
Analyze your competitors
Wettbewerber
benchmark — Maßstab
benchmark
Benchmark against industry leaders
Maßstab
trend — Trend
trend
Follow the latest trends
Trend
forecast — Prognose
forecast
Sales forecast for next quarter
Prognose
budget — Budget
budget
Stay within the marketing budget
Budget
cost — Kosten
cost
Reduce advertising costs
Kosten
revenue — Umsatz
revenue
Increase revenue through marketing
Umsatz
profit — Gewinn
profit
Marketing drives profit growth
Gewinn
margin — Marge
margin
Protect your profit margin
Marge
pricing — Preisgestaltung
pricing
Review your pricing strategy
Preisgestaltung
discount — Rabatt
discount
Offer a seasonal discount
Rabatt
offer — Angebot
offer
Make an attractive offer
Angebot
deal — Geschäft
deal
Close the deal successfully
Geschäft
launch — Markteinführung
launch
Product launch next month
Markteinführung
release — Veröffentlichung
release
Press release for the event
Veröffentlichung
announcement — Ankündigung
announcement
Make an official announcement
Ankündigung
event — Veranstaltung
event
Host a marketing event
Veranstaltung
webinar — Webinar
webinar
Conduct a webinar
Webinar
conference — Konferenz
conference
Attend the marketing conference
Konferenz
trade show — Messe
trade show
Exhibit at the trade show
Messe
sponsorship — Sponsoring
sponsorship
Secure event sponsorship
Sponsoring
partnership — Partnerschaft
partnership
Form strategic partnerships
Partnerschaft
collaboration — Zusammenarbeit
collaboration
Brand collaboration is trending
Zusammenarbeit
influencer — Influencer
influencer
Work with influencers
Influencer
ambassador — Botschafter
ambassador
Brand ambassador program
Botschafter
endorsement — Empfehlung
endorsement
Celebrity endorsement boosts sales
Empfehlung
testimonial — Erfahrungsbericht
testimonial
Collect customer testimonials
Erfahrungsbericht
review
Positive reviews help sales
Bewertung
rating — Bewertung
rating
Improve your product rating
Bewertung
reputation — Ruf
reputation
Protect your brand reputation
Ruf
awareness — Bekanntheit
awareness
Build brand awareness
Bekanntheit
recognition — Wiedererkennung
recognition
Brand recognition is high
Wiedererkennung
loyalty — Treue
loyalty
Customer loyalty program
Treue
retention — Bindung
retention
Customer retention is key
Bindung
acquisition
Customer acquisition cost
Akquisition
churn — Abwanderung
churn
Reduce customer churn
Abwanderung
lifetime value — Lebenszeitwert
lifetime value
Calculate customer lifetime value
Lebenszeitwert
persona — Persona
persona
Create buyer personas
Persona
journey — Reise
journey
Map the customer journey
Reise
touchpoint — Berührungspunkt
touchpoint
Optimize every touchpoint
Berührungspunkt
experience — Erlebnis
experience
Improve customer experience
Erlebnis
satisfaction — Zufriedenheit
satisfaction
Measure customer satisfaction
Zufriedenheit
NPS — Net Promoter Score
NPS
Track your NPS score
Net Promoter Score
email marketing — E-Mail-Marketing
email marketing
Start email marketing campaigns
E-Mail-Marketing
newsletter — Newsletter
newsletter
Send a weekly newsletter
Newsletter
subscription — Abonnement
subscription
Grow your subscription list
Abonnement
open rate — Öffnungsrate
open rate
Improve the email open rate
Öffnungsrate
click-through rate — Klickrate
click-through rate
Increase click-through rate
Klickrate
bounce rate — Absprungrate
bounce rate
Reduce website bounce rate
Absprungrate
traffic — Besucherzahl
traffic
Drive more website traffic
Besucherzahl
SEO — Suchmaschinenoptimierung
SEO
SEO improves visibility
Suchmaschinenoptimierung
SEM — Suchmaschinenmarketing
SEM
Invest in SEM campaigns
Suchmaschinenmarketing
PPC — Pay-per-Click
PPC
Run PPC advertising
Pay-per-Click
CPC — Kosten pro Klick
CPC
Lower the CPC
Kosten pro Klick
CPM — Kosten pro tausend
CPM
Calculate the CPM
Kosten pro tausend
impression — Impression
impression
Track ad impressions
Impression
reach — Reichweite
reach
Expand your reach
Reichweite
frequency — Häufigkeit
frequency
Optimal ad frequency
Häufigkeit
targeting — Targeting
targeting
Precise audience targeting
Targeting
retargeting — Retargeting
retargeting
Use retargeting ads
Retargeting
remarketing — Remarketing
remarketing
Remarketing brings back visitors
Remarketing
display ad
Create display ads
Display-Anzeige
banner — Banner
banner
Design an attractive banner
Banner
native ad — native Werbung
native ad
Native ads blend in
native Werbung
video ad — Videowerbung
video ad
Video ads perform well
Videowerbung
podcast — Podcast
podcast
Sponsor a podcast
Podcast
blog — Blog
blog
Maintain a company blog
Blog
article — Artikel
article
Publish an article
Artikel
post — Beitrag
post
Schedule social media posts
Beitrag
story — Story
story
Use Instagram stories
Story
reel — Reel
reel
Create engaging reels
Reel

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